Special section: new horizons in customer experience : exploring human embrace of Technologies 4.0 from a marketing perspective
guest editors: Russell Belk, Carlos Flavián, Daniel Belanche and Park Thaichon
| Alternative title: | New horizons in customer experience |
|---|---|
| Year of publication: |
[2023]
|
| Other Persons: | Belk, Russell W. (ed.) ; Flavián Blanco, Carlos (ed.) ; Belanche, Daniel (ed.) ; Thaichon, Park (ed.) |
| Publisher: |
Hoboken : Wiley |
Online Resource
| Extent: | 1 Online-Ressource (Seite 2163-2481) Illustrationen |
|---|---|
| Series: | Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. volume 40, issue 11 (November 2023) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Other identifiers: | 10.1002/mar.21690 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432394