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Camcorder society: quality videography in consumer and marketing research

Kozinets, Robert V.; Belk, Russell W. - In: Handbook of qualitative research methods in marketing, (pp. 335-344). 2006

Persistent link: https://www.econbiz.de/10003446305

Studies in the new consumer behaviour

Belk, Russell W. - 2008

Persistent link: https://www.econbiz.de/10003611234

Examining markets, marketing, consumers, and society through documentary films

Belk, Russell W. - In: Journal of macromarketing : examining the interactions … 31 (2011) 4, pp. 403-409

Persistent link: https://www.econbiz.de/10009489718

Videography in marketing research : mixing art and science

Petr, Christine; Belk, Russell W.; Decrop, Alain - In: Arts and the market 5 (2015) 1, pp. 73-102

Persistent link: https://www.econbiz.de/10011431957

Qualitative consumer & marketing research

Belk, Russell W.; Fischer, Eileen; Kozinets, Robert V. - 2013 - 1. publ.

Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a...