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Why recommend a brand face-to-face but not on Facebook? : how word-of-mouth on online social sites differs from traditional word-of-mouth
Eisingerich, Andreas B; Chun, HaeEun Helen; Liu, Yeyi; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 120-128
Persistent link: https://www.econbiz.de/10010485541
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How can clusters sustain performance? : the role of network strength, network openness, and environmental uncertainty
Eisingerich, Andreas B; Bell, Simon J.; Tracey, Paul - In: Research policy : policy, management and economic … 39 (2010) 2, pp. 239-253
Persistent link: https://www.econbiz.de/10003955368
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Educating customers : its impact on consumer trust and implications for management consulting
Eisingerich, Andreas B (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003324852
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Perceived service quality and custumer trust : does enhancing customers' service knowledge matter?
Eisingerich, Andreas B; Bell, Simon J. - In: Journal of service research : JSR 10 (2007/08) 3, pp. 256-268
Persistent link: https://www.econbiz.de/10003705597
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Unraveling the customer education paradox : when, and how, should firms educate their customers?
Bell, Simon J.; Auh, Seigyoung; Eisingerich, Andreas B - In: Journal of service research : JSR 20 (2017) 3, pp. 306-321
Persistent link: https://www.econbiz.de/10011736772