Perceived service quality and custumer trust : does enhancing customers' service knowledge matter?
Year of publication: |
2008
|
---|---|
Authors: | Eisingerich, Andreas B ; Bell, Simon J. |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 10.2007/08, 3, p. 256-268
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenanalyse | Customer analysis | Dienstleistungsqualität | Service quality | Vertrauen | Confidence |
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