//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Benet-Martínez, Verónica"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~subject:"Luxusgüter"
~subject:"Mode"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Luxusgüter
Mode
Consumer behaviour
4
Konsumentenverhalten
4
Brand
2
Brand image
2
Comparison
2
Culture
2
Japan
2
Kultur
2
Markenartikel
2
Markenimage
2
Social values
2
Soziale Werte
2
Spain
2
Spanien
2
Vergleich
2
Brand management
1
China
1
Cultural identity
1
International marketing
1
Internationales Marketing
1
Kulturelle Identität
1
Luxury goods
1
Markenführung
1
Nordamerika
1
North America
1
Psychology of advertising
1
USA
1
United States
1
Werbepsychologie
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Reprint
Article in journal
36
Aufsatz in Zeitschrift
36
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
2
Sammelwerk
2
more ...
less ...
Language
All
English
1
Author
All
Benet-Martínez, Verónica
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Ahuvia, Aaron C.
1
Prendergast, Gerard P.
1
Wong, Nancy Y.
1
Published in...
All
Brand management ; Vol. 4
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->