Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Benkenstein, Martin"
~person:"Hansen, Ursula"
~person:"Loureiro, Sandra Maria Correia"
~person:"Martínez-López, Francisco J."
~person:"Muthu, Subramanian Senthilkannan"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Economics of information"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 16 applied filters
Year of publication
From:
To:
Subject
All
Economics of information
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
19
Brand management
7
Fashion
7
Markenführung
7
Brand
6
Markenartikel
6
Deutschland
5
Germany
5
Theorie
5
Theory
5
Welt
5
World
5
Luxury goods
4
Luxusgüter
4
Nachhaltiger Konsum
4
Sustainable consumption
4
Einzelhandel
3
Kaufentscheidung
3
Marketing
3
Retail trade
3
Textilhandel
3
Textilindustrie
3
Branchenentwicklung
2
Brand image
2
Comparison
2
Economic culture
2
Environmental management
2
Gesellschaft
2
Informationsökonomik
2
Kraftfahrzeugindustrie
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Nachhaltigkeit
2
New product development
2
Produktentwicklung
2
Purchase decision
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Book / Working Paper
21
Article
3
Type of publication (narrower categories)
All
Bibliography included
Collection of articles of several authors
Reprint
Article in journal
229
Aufsatz in Zeitschrift
229
Aufsatz im Buch
27
Book section
27
Sammelwerk
17
Konferenzschrift
12
Aufsatzsammlung
5
Graue Literatur
5
Non-commercial literature
5
Bibliografie enthalten
4
Conference paper
4
Conference proceedings
4
Hochschulschrift
4
Konferenzbeitrag
4
Thesis
4
Arbeitspapier
2
Working Paper
2
Anthologie
1
CD-ROM, DVD
1
Forschungsbericht
1
more ...
less ...
Language
All
English
17
German
7
Author
All
Benkenstein, Martin
Hansen, Ursula
Loureiro, Sandra Maria Correia
Martínez-López, Francisco J.
Muthu, Subramanian Senthilkannan
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Sheth, Jagdish N.
42
Belk, Russell W.
22
Holbrook, Morris B.
9
Jacoby, Jacob
9
Keller, Kevin Lane
8
Kroeber-Riel, Werner
8
Bettman, James R.
7
Gröppel-Klein, Andrea
6
Herrmann, Andreas
6
Hill, Ronald Paul
6
Schmitt, Bernd
6
Bauer, Hans H.
5
Fitchett, James
5
Foxall, Gordon R.
5
Hewer, Paul
5
Laroche, Michel
5
Piacentini, Maria
5
Reisch, Lucia A.
5
Warde, Alan
5
Aaker, Jennifer
4
Bala, Christian
4
Diller, Hermann
4
Elliott, Richard
4
Herr, Paul M.
4
Hippner, Hajo
4
Kardes, Frank R.
4
Kassarjian, Harold H.
4
Kaufmann, Hans Rüdiger
4
Malhotra, Naresh K.
4
Mick, David Glen
4
Park, C. Whan
4
Schuldzinski, Wolfgang
4
Sherry, John F.
4
Spiller, Achim
4
Tadajewski, Mark
4
Thompson, Craig J.
4
Thøgersen, John
4
more ...
less ...
Institution
All
Gottfried Wilhelm Leibniz Universität Hannover
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
Marketing-Kontaktseminar <2, 1984, Hannover>
1
Springer Malaysia Representative Office
1
Stiftung Verbraucherinstitut
1
Universität Hannover / Abteilung Markt und Konsum
1
Universität Rostock / Institut für Marketing & Innovationsmanagement
1
more ...
less ...
Published in...
All
Textile science and clothing technology
3
Journal of fashion marketing and management
2
Brand management ; Vol. 1
1
Brand management ; Vol. 4
1
Campus Forschung
1
Cross-cultural and critical perspectives on brands
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
International journal of business environment : IJBE
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Schwerpunktreihe Marketing und Verbraucherarbeit
1
Springer Proceedings in Business and Economics
1
Springer proceedings in business and economics
1
Textile Science and Clothing Technology
1
The Textile Institute book series
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
2
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
3
Consumer behaviour and sustainable
fashion
consumption
Muthu, Subramanian Senthilkannan
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10011925223
Saved in:
4
Sustainable
fashion
: consumer awareness and education
Muthu, Subramanian Senthilkannan
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10011925240
Saved in:
5
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
6
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
7
Special section articles on National
Brand
& Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
Persistent link: https://www.econbiz.de/10011629463
Saved in:
8
Circular economy in textiles and apparel : processing, manufacturing, and design
Muthu, Subramanian Senthilkannan
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012035587
Saved in:
9
Models for sustainable framework in luxury
fashion
: luxury and models
Muthu, Subramanian Senthilkannan
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10012003793
Saved in:
10
Fast
fashion
,
fashion
brands and sustainable consumption
Muthu, Subramanian Senthilkannan
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10014277034
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
