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~person:"Benkenstein, Martin"
~person:"Hansen, Ursula"
~person:"Loureiro, Sandra Maria Correia"
~person:"Martínez-López, Francisco J."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Economics of information"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type:"article"
~type_genre:"Bibliography included"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Benkenstein, Martin
Hansen, Ursula
Loureiro, Sandra Maria Correia
Martínez-López, Francisco J.
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Keller, Kevin Lane
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Aaker, Jennifer
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Hill, Ronald Paul
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Laroche, Michel
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Schmitt, Bernd
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Erdem, Tülin
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Brand management ; Vol. 1
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Brand management ; Vol. 4
1
Cross-cultural and critical perspectives on brands
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Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
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2
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
3
Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003924145
Saved in:
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