Ce papier s’intéresse à la pertinence du concept de coping dans l’appréhension des comportements de consommation des individus seniors. En particulier, il tente de définir une articulation entre le processus de vieillissement, générant un ensemble de stresseurs potentiels, les...

This paper focuses on the relevance of the coping concept in the understanding of the senior consumer behaviors. Particularly, it tries to define a link between the aging process, generating potential stressors, coping strategies used in order to cope with stress, and consumer behaviors. A short...

Compulsive consumption is regarded as a global phenomenon that can adversely affect consumer well-being. Although the topic has been studied in different cultural settings, we have seen relatively little theory development and explanations of compulsive behaviour. Nearly all previous empirical...

In order to optimize the advertising campaigns which target adolescents, marketing managers must determine the respective capacities of the brand and the product to convey the signs that these consumers want to communicate to theirs peers. The purpose of this article is to answer this issue...

Few academic works were interested in the way teenagers react to the criticism of their peers about a brand choice. A situational measure of adolescents’ coping strategies is here developed, that means we want to measure the way a teenager handles a reproach situation by his/her classroom’s...

Transitional stage of life cycle, adolescence is characterized by a period of identity construction. As a means of transmitting a message on self to the others, symbolic consumption participates in identity construction of young people of 12-18 years old. In order to optimize the advertising...

Rares sont les travaux académiques qui portent sur la manière dont les adolescents réagissent aux critiques des pairs sur un choix de marque dans le contexte scolaire. Afin de mieux répondre aux enjeux de cette problématique sociétale et du marketing éducatif qui s'y rattache, ces...