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Brands as intentional agents : our response to commentaries
Fiske, Susan T.; Malone, Chris; Kervyn, Nicolas - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 205-207
Persistent link: https://www.econbiz.de/10009576923
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The universality of warmth and competence : a response to brands as intentional agents
Bennett, Aronté Marie; Hill, Ronald Paul - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 199-204
Persistent link: https://www.econbiz.de/10009576933
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The impact of disparate levels of marketplace inclusion on consumer-brand relationships
Bennett, Aronté Marie; Hill, Ronald Paul; Oleksiuk, Daniel - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 16-31
Persistent link: https://www.econbiz.de/10009774991
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The universality of warmth and competence: A response to brands as intentional agents
Bennett, Aronté Marie; Hill, Ronald Paul - In: Journal of consumer psychology : the official journal … 22 (2012) 2, pp. 199-205
Persistent link: https://www.econbiz.de/10009972550