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Markenwert und Markenwertermittlung : eine systematische Modelluntersuchung und -bewertung
Bentele, Günter; Buchele, Mark-Steffen; Hoepfner, Jörg; … - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001852394
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Markenwert und Markenwertermittlung : eine systematische Modelluntersuchung und -bewertung
Bentele, Günter; Buchele, Mark-Steffen; Hoepfner, Jörg; … - 2009 - 3. Aufl.
Persistent link: https://www.econbiz.de/10003858812
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Transformative consumer research for addressing tobacco and alcohol consumption
Pechmann, Cornelia; Biglan, Anthony; Grube, Joel W.; … - In: Transformative consumer research for personal and …, (pp. 353-389). 2012
Persistent link: https://www.econbiz.de/10009260768
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The economic importance of financial literacy : theory and evidence
Lusardi, Annamaria; Mitchell, Olivia S. - 2013
Persistent link: https://www.econbiz.de/10009740794
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The economic importance of financial literacy : theory and evidence
Lusardi, Annamaria; Mitchell, Olivia S. - In: Journal of economic literature 52 (2014) 1, pp. 5-44
Persistent link: https://www.econbiz.de/10010477652