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~person:"Berger, Jonah"
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SIGNALWIRKUNG
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Consumer behaviour
31
Konsumentenverhalten
31
Viral marketing
16
Virales Marketing
16
Communication
10
Kommunikation
10
Personality psychology
10
Persönlichkeitspsychologie
10
Social Web
10
Social web
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Brand image
9
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9
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7
Linguistik
7
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7
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natural language processing
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language
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word of mouth
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Decision
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Marketing
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English
77
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34
German
4
Author
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Berger, Jonah
Packard, Grant
12
Sela, Aner
10
Chan, Cindy
7
Van Boven, Leaf
6
Chen, Zoey
5
Rasmussen, Scott J.
5
Sorensen, Alan T.
5
Draganska, Michaela
4
Heath, Chip
4
Moore, Sarah G.
4
Simonson, Itamar
4
Bhattacharjee, Amit
3
Boghrati, Reihane
3
Bradlow, Eric T.
3
Ho, Benjamin
3
Humphreys, Ashlee
3
Iyengar, Radha
3
Iyengar, Raghuram
3
Liu, Wendy
3
Menon, Geeta
3
Milkman, Katherine L.
3
Moe, Wendy W.
3
Pope, Devin
3
Schweidel, David A.
3
Ward, Morgan
3
Wheeler, S. Christian
3
Attai, Deanna J.
2
Berry, Leonard L.
2
Buechel, Eva C.
2
Dahl, Darren W.
2
Danaher, Tracey S.
2
Fitzsimons, Gráinne
2
Ho, Ben
2
Howard, Chuck
2
Joshi, Yogesh V.
2
Ludwig, Stephan
2
McShane, Blake
2
Meredith, Marc
2
Netzer, Oded
2
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Graduate School of Business, Stanford University
2
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of marketing research : JMR
13
Working papers / Wharton School, University of Pennsylvania / Marketing
13
Journal of Consumer Research
10
Journal of consumer research : JCR ; an interdisciplinary journal
8
MSI reports : working paper series
8
Harvard-Business-Manager : das Wissen der Besten
4
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
4
Journal of marketing
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Harvard business review : HBR
2
Journal of service research
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing Science
2
Marketing letters : a journal of research in marketing
2
Research Papers / Graduate School of Business, Stanford University
2
Research paper series / Stanford Graduate School of Business
2
Consumer psychology in a social media world
1
Consumer psychology review
1
GfK marketing intelligence review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Economic Psychology
1
Journal of advertising research
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Management Science
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ECONIS (ZBW)
76
OLC EcoSci
23
RePEc
16
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1
In reply: where reshaping communications in healthcare service begins
Berry, Leonard L.
;
Danaher, Tracey S.
;
Moore, Sarah G.
; …
- In:
Journal of service research
26
(
2023
)
4
,
pp. 517-520
Persistent link: https://www.econbiz.de/10014580304
Saved in:
2
Der Ehrgeiz der Zweitbesten
Berger, Jonah
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
12
,
pp. 12-13
Persistent link: https://www.econbiz.de/10009376636
Saved in:
3
Does presentation order impact choice after delay?
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376769
Saved in:
4
Contagious : why things catch on
Berger, Jonah
-
2013
Persistent link: https://www.econbiz.de/10009720454
Saved in:
5
Word of mouth and interpersonal communication : a review and directions for future research
Berger, Jonah
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 586-607
Persistent link: https://www.econbiz.de/10010410173
Saved in:
6
The catalyst : how to change anyone's mind
Berger, Jonah
-
2020
Persistent link: https://www.econbiz.de/10012194133
Saved in:
7
Can where people vote influence how they vote? : The influence of polling location type on voting behavior
Berger, Jonah
(
contributor
);
Meredith, Marc
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003342167
Saved in:
8
The influence of product variety on brand perception and choice
Berger, Jonah
(
contributor
);
Draganska, Michaela
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003342481
Saved in:
9
Variety, vice, and virtue : how assortment size influences option choice
Sela, Aner
;
Berger, Jonah
;
Liu, Wendy
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 941-951
Persistent link: https://www.econbiz.de/10003861937
Saved in:
10
Focal points in coordinated divergence
Heath, Chip
;
Ho, Ben
;
Berger, Jonah
- In:
Journal of economic psychology : research in economic …
27
(
2006
)
5
,
pp. 635-647
Persistent link: https://www.econbiz.de/10003377216
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