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~person:"Berndt, Ralph"
~person:"Kotler, Philip"
~type_genre:"Collection of articles of several authors"
~type_genre:"Lehrbuch"
~type_genre:"Textbook"
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45
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41
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Herausforderungen an das Management : Schriftenreihe der Graduate School of Business Administration, Zürich
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ECONIS (ZBW)
49
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1
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
2
Marketing models
Lilien, Gary L.
;
Kotler, Philip
;
Moorthy, K. S.
-
1992
Persistent link: https://www.econbiz.de/10000841025
Saved in:
3
Marketing
Berndt, Ralph
-
1990
Persistent link: https://www.econbiz.de/10000791809
Saved in:
4
Käuferverhalten, Marktforschung und Marketing-Prognosen. - 3., vollst. überarb. und erw.Aufl. - 1996. - XVI, 378 S. : graph. Darst. - Literaturverz. S. 353 - 367
Berndt, Ralph
-
1996
Persistent link: https://www.econbiz.de/10000791812
Saved in:
5
Marketing-Politik. - 3., vollst. überarb. und erw. Aufl. - 1995. - XIX, 594 S. : graph. Darst. - Literaturverz. S. 555 - 578
Berndt, Ralph
-
1995
Persistent link: https://www.econbiz.de/10000791815
Saved in:
6
Management-Qualität contra Rezession und Krise; mit 60 Abb.
Berndt, Ralph
(
ed.
)
-
1994
Persistent link: https://www.econbiz.de/10000374704
Saved in:
7
Business reengineering : effizientes Neugestalten von Geschäftsprozessen
Berndt, Ralph
(
ed.
)
-
1997
Persistent link: https://www.econbiz.de/10000617782
Saved in:
8
Global Management : mit 8 Tabellen
Berndt, Ralph
(
ed.
)
-
1996
Persistent link: https://www.econbiz.de/10000560771
Saved in:
9
Unternehmen im Wandel - Change Management : mit 11 Tabellen
Berndt, Ralph
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000648272
Saved in:
10
Internationales Marketing-Management
Berndt, Ralph
;
Fantapié Altobelli, Claudia
;
Sander, …
-
1999
Persistent link: https://www.econbiz.de/10001398900
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