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Shankar, Venkatesh (contributor); … - 2009

As economies are increasingly driven by services, the introduction of newservices to satisfy customers and improve firm value is becoming a critical issue formanagers. In my dissertation, I take a step in improving the understanding of serviceinnovations.In the first essay, I look at the...

Persistent link: https://www.econbiz.de/10009464858

Service innovativeness and firm value

Dotzel, Thomas; Shankar, Venkatesh; Berry, Leonard L. - In: Journal of marketing research : JMR 50 (2013) 2, pp. 259-276

Persistent link: https://www.econbiz.de/10009737770

Wie Hybrid-Angebote funktionieren

Shankar, Venkatesh; Berry, Leonard L.; Dotzel, Thomas - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 1, pp. 56-63

Persistent link: https://www.econbiz.de/10003911207

A Practical Guide to Combining Products and Services - While the promise of hybrid offerings is great, it's easy to get them wrong. Here's how to decipher which products and servic...

Shankar, Venkatesh; Berry, Leonard L.; Dotzel, Thomas - In: Harvard business review : HBR (2009), pp. 94-99

Persistent link: https://www.econbiz.de/10008327402

Creating New Markets Through Service Innovation - Incremental improvements in service offerings are not uncommon, but to generate new markets or reshape existing ones, executives m...

Berry, Leonard L.; Shankar, Venkatesh; Parish, Janet Turner - In: MIT sloan management review 47 (2006) 2, pp. 56-64

Persistent link: https://www.econbiz.de/10006228675

Pricing hybrid bundles by understanding the drivers of willingness to pay

Shankar, Venkatesh; Berry, Leonard L. - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 497-515

Persistent link: https://www.econbiz.de/10011879704