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Pricing strategy and the net
Pitt, Leyland F.; Berthon, Pierre; Watson, Richard T.; … - In: Business Horizons 44 (2001) 2, pp. 45-54
Persistent link: https://www.econbiz.de/10005354839
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Positioning in Cyberspace: Evaluating Telecom Web Sites Using Correspondence Analysis - This paper expresses the need to establish methodologies to evaluate and map Web sites withi...
Berthon, Pierre; Pitt, Leyland; Ewing, Michael; … - In: Information resources management journal : IRMJ ; an … 14 (2001) 1, pp. 13-21
Persistent link: https://www.econbiz.de/10008337054
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Captivating company: Dimensions of attractiveness in employer branding
Berthon, Pierre; Ewing, Michael; Hah, Li Lian - In: International journal of advertising : the quarterly … 24 (2005) 2, pp. 151-172
Persistent link: https://www.econbiz.de/10008116688
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Understanding B2B and the Web: the acceleration of coordination and motivation
Berthon, Pierre; Ewing, Michael; Pitt, Leyland; Naudé, … - In: Industrial marketing management : the international … 32 (2003) 7, pp. 553-562
Persistent link: https://www.econbiz.de/10006253862
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Pricing Strategy and the Net - The Internet poses both opportunities and threats to pricing, but a creative strategy can help avoid the intense pricing competition that obliterates...
Pitt, Leyland F.; Berthon, Pierre; Watson, Richard T.; … - In: Business horizons 44 (2001) 2, pp. 45-54
Persistent link: https://www.econbiz.de/10006182041
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Advocating Avatars: The Salesperson in Second Life
Berthon, Pierre; Pitt, Leyland; Halvorson, Wade; Ewing, … - In: The journal of personal selling & sales management 30 (2010) 3, pp. 195-209
Persistent link: https://www.econbiz.de/10008434407
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Norms and power in marketing relationships: Alternative theories and empirical evidence
Berthon, Pierre; Pitt, Leyland F.; Ewing, Michael T.; … - In: Journal of Business Research 56 (2003) 9, pp. 699-709
Persistent link: https://www.econbiz.de/10005466394
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Turning competitive advantage into customer equity
Pitt, Leyland F.; Ewing, Michael T.; Berthon, Pierre - In: Business Horizons 43 (2000) 5, pp. 11-18
Persistent link: https://www.econbiz.de/10005197708
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Norms and power in marketing relationships - Alternative theories and empirical evidence
Berthon, Pierre; Pitt, Leyland F.; Ewing, Michael T.; … - In: Journal of business research : JBR 56 (2003) 9, pp. 699-710
Persistent link: https://www.econbiz.de/10006720265
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Employment branding in the knowledge economy
Ewing, Michael T.; Pitt, Leyland F.; Bussy, Nigel M.de; … - In: International journal of advertising : the quarterly … 21 (2002) 1, pp. 3-22
Persistent link: https://www.econbiz.de/10008119200