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~person:"Berthon, Pierre R."
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Berthon, Pierre R.
Ewing, Michael
76
Ewing, Michael T.
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Pitt, Leyland F.
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Berthon, Pierre
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : MM
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
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Advocating avatars : the salesperson in second life
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Halvorson, Wade
; …
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
3
,
pp. 195-208
Persistent link: https://www.econbiz.de/10008647400
Saved in:
2
Brand management in small to medium-sized enterprises
Berthon, Pierre R.
;
Ewing, Michael T.
;
Napoli, Julie
- In:
Journal of small business management : JSBM ; a joint …
46
(
2008
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10003723438
Saved in:
3
Re-Inquiring and Progressing People as Products: A Research Agenda for New Media, New Methods and New Theories
Murgolo-Poore, Marie E.
;
Pitt, Leyland F.
;
Berthon, …
- In:
Journal of marketing management : MM
18
(
2002
)
5-6
,
pp. 463-480
Persistent link: https://www.econbiz.de/10006973503
Saved in:
4
Proactive behavior and industrial salesforce performance
Pitt, Leyland F.
;
Ewing, Michael T.
;
Berthon, Pierre R.
- In:
Industrial marketing management : the international …
31
(
2002
)
8
,
pp. 639-644
Persistent link: https://www.econbiz.de/10006262872
Saved in:
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