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Besherat, Ali
Magnusson, Peter
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Who benefits from multiple brand celebrity endorsements? : an experimental investigation
Chen, Arthur Cheng-hsui
;
Chang, Rita Ya-hui
;
Besherat, Ali
- In:
Psychology & marketing
30
(
2013
)
10
,
pp. 850-860
Persistent link: https://www.econbiz.de/10010198531
Saved in:
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Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation
Chen, Arthur Cheng‐Hsui
;
Chang, Rita Ya‐Hui
; …
- In:
Psychology & marketing
30
(
2013
)
10
,
pp. 850-860
Persistent link: https://www.econbiz.de/10010175427
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