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Managing Innovation provides readers with the knowledge to understand, and the skills to manage, innovation at the operational and strategic levels._ Specifically, it integrates the management of market, organizational and technological change to improve the competitiveness of firms and...
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Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also used widely by managers in both the service and manufacturing sectors
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Front Cover -- Riding the Innovation Wave -- Copyright Page -- Contents -- Acknowledgements -- 1 Introduction -- Innovation - An Old Challenge -- The DNA of Innovation -- The 'One-Hundred Club' -- Three Key Elements -- Who Does the Innovating? -- Learning from History -- Introducing Hella --...
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Innovation matters - being able to create value from ideas is crucial to survival and growth. But while any organization might get lucky once being able to repeat the trick requires learning and developing particular ways of working which enable the process. Over a hundred years of research and...
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