//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Beverland, Michael B."
~type_genre:"Case study"
~type_genre:"Handbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand
2
Event marketing
2
Event-Marketing
2
Markenartikel
2
Automotive industry
1
Belgien
1
Belgium
1
Brauerei
1
Brewery
1
Credibility
1
Glaubwürdigkeit
1
Kfz-Industrie
1
Kraftfahrzeug
1
Motor vehicle
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Case study
Handbook
Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatz im Buch
3
Book section
3
Fallstudie
2
Language
All
English
2
Author
All
Beverland, Michael B.
Esch, Franz-Rudolf
6
Hippner, Hajo
4
Wilde, Klaus D.
4
Baumgarth, Carsten
3
Bruhn, Manfred
3
Huber, Frank
3
Lindgreen, Adam
3
Schneider, Willy
3
Wheeler, Alina
3
Wiedmann, Klaus-Peter
3
Bauer, Hans H.
2
Borghini, Stefania
2
Brown, Stephen
2
Buckley, Peter J.
2
Carù, Antonella
2
Dahlan, Winai
2
Dennis, Charles
2
Derval, Diana
2
Enomoto, Nozomi
2
Goffin, Keith
2
Goworek, Helen
2
Guercini, Simone
2
Hefter, Katharina
2
Held, Dirk
2
Helm, Roland
2
Henninger, Claudia E.
2
Herstatt, Cornelius
2
Ho, Ree Chan
2
Horn, Sierk
2
Kaufmann, Hans Rüdiger
2
Koners, Ursula
2
Lewis, Alan
2
Luedicke, Marius K.
2
Maclaran, Pauline
2
Malefyt, Timothy de Waal
2
McCabe, Maryann
2
Melewar, T. C.
2
Meyer, Frederik
2
Nur, Hadi
2
more ...
less ...
Published in...
All
Memorable customer experiences : a research anthology
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Tally ho, chocs away! : the Morgan motoring experiences
Beverland, Michael B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 47-59)
.
2009
Persistent link: https://www.econbiz.de/10003902696
Saved in:
2
Hush, it's a secret : how trappist breweries create and maintain images of authenticity using customer experiences
Lindgreen, Adam
;
Beverland, Michael B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 61-86)
.
2009
Persistent link: https://www.econbiz.de/10003902701
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->