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Brand communities for market trend discovery : a study to advance entrepreneurial marketing research
Bhatli, Dhruv; Eggers, Fabian; Gundolf, Katherine - In: International journal of entrepreneurship and small business 16 (2012) 4, pp. 422-435
Persistent link: https://www.econbiz.de/10009577151
Cover Image
Brand communities for market trend discovery : a study to advance entrepreneurial marketing research
Bhatli, Dhruv; Eggers, Fabian; Gundolf, Katherine - In: International journal of entrepreneurship and small business 16 (2012) 4, pp. 422-435
Persistent link: https://www.econbiz.de/10010016671