Spaniol, Matthew J.; Bidmon, Christina; Holm, Anna B.; … - In: Journal of business models : JOBM 7 (2019) 3, pp. 77-88
We discuss our lessons from 8 years of teaching business model innovation to executives in our part-time MBA program. We examine how strategic foresight tools are particularly useful to help students to overcome the cognitive bounds that inhibit business model innovation and discuss the...
