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~person:"Billen, Peter"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
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Commodity Marketing : Strategies, Concepts, and Cases
1
Dienstleistungsökonomie : Beiträge zu einer theoretischen Fundierung
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ECONIS (ZBW)
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Informationsökonomische Fundierung des Dienstleistungsmarketing
Weiber, Rolf
;
Billen, Peter
- In:
Dienstleistungsökonomie : Beiträge zu einer …
,
(pp. 85-127)
.
2005
Persistent link: https://www.econbiz.de/10003031831
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2
Commodities and customer loyalty : squaring of the circle?
Billen, Peter
;
Raff, Tilmann
;
Thorrold, Craig
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 185-214)
.
2022
Persistent link: https://www.econbiz.de/10013272005
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