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~person:"Binckebanck, Lars"
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Binckebanck, Lars
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CSR-Markenmanagement : Markenmodell und Best-Practice-Fälle am Beispiel der Bau- und Immobilienwirtschaft
Baumgarth, Carsten
;
Binckebanck, Lars
-
2011
. Im anderen Fall droht Greenwashing mit erheblichem Schadenspotenzial für den
Markenwert
. Entscheidend ist daher ein …
Persistent link: https://www.econbiz.de/10009744463
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Sales force impact on b-to-b brand equity : conceptual framework and empirical test
Baumgarth, Carsten
;
Binckebanck, Lars
-
2010
Persistent link: https://www.econbiz.de/10008912112
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