Zur Problematik der Markenwertmessung : Analyse und Kritik
| Year of publication: |
2011
|
|---|---|
| Authors: | Furchner, Monique |
| Publisher: |
Hochschule Mittweida / 06 Medien. 06 Medien |
| Subject: | Markenwert |
| Type of publication: | Book / Working Paper |
|---|---|
| Type of publication (narrower categories): | Thesis |
| Language: | German |
| Source: | BASE |
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