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Healthy, sweet, brightly colored, and full of vitamins : cognitive and affective persuasive cues of food placements and children’s healthy eating behavior
Naderer, Brigitte; Binder, Alice; Matthes, Jörg; … - In: International journal of advertising : the review of … 39 (2020) 7, pp. 1012-1030
Persistent link: https://www.econbiz.de/10012395638
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Beneficial or harmful? : how (mis)fit of targeted political advertising on social media shapes voter perceptions
Hirsch, Melanie; Stubenvoll, Marlis; Binder, Alice; … - In: Journal of advertising 53 (2024) 1, pp. 19-35
Persistent link: https://www.econbiz.de/10014575199
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Why am I getting this ad? : how the degree of targeting disclosures and political fit affect persuasion knowledge, party evaluation, and online privacy behaviors
Binder, Alice; Stubenvoll, Marlis; Hirsch, Melanie; … - In: Journal of advertising 51 (2022) 2, pp. 206-222
Persistent link: https://www.econbiz.de/10013362271