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Binsack, Margit
Trommsdorff, Volker
149
Steinhoff, Fee
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Informationsgrundlagen für das Innovationsmarketing: Erfolgsfaktorenforschung und strategeische Marktforschung
Trommsdorff, Volker
;
Binsack, Margit
- In:
Innovationsmanagement
,
(pp. 109-121)
.
1999
Persistent link: https://www.econbiz.de/10001395580
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Akzeptanz neuer Produkte : Vorwissen als Determinante des Innovationserfolgs
Binsack, Margit
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001741163
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