Innovation marketing : an introduction
Year of publication: |
2011
|
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Authors: | Steinhoff, Fee ; Trommsdorff, Volker |
Published in: |
Strategies and communications for innovations : an integrative management view for companies and networks. - Berlin : Springer, ISBN 978-3-642-17222-9. - 2011, p. 105-116
|
Subject: | Innovation | Marketingmanagement | Marketing management |
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