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Bishop, Melissa M.
Peterson, Mark
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Analyzing the cultural diversity of consumers in the global marketplace
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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The impact of medium context on bilingual consumers' responses to code-switched advertising
Bishop, Melissa M.
;
Peterson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 55-67
Persistent link: https://www.econbiz.de/10008665417
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2
Codeswitching : an alternative approach to traditional communication methods for reaching multilinguals in the global marketplace
Bishop, Melissa M.
;
Peterson, Mark
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 276-298)
.
2015
Persistent link: https://www.econbiz.de/10011396952
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