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~person:"Bjerre, Mogens"
~person:"Posch, Walter"
~subject:"Management"
~subject:"Markenartikel"
~type_genre:"Lehrbuch"
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Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans
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1982
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Neu zusammengestellte Ausgabe
Persistent link: https://www.econbiz.de/10000842360
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Brand management : research, theory and practice
Heding, Tilde
;
Knudtzen, Charlotte F.
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Bjerre, Mogens
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2009
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1. publ.
Persistent link: https://www.econbiz.de/10003697390
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