Brand management : research, theory and practice
Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre
| Year of publication: |
c2009 ; 1. publ.
|
|---|---|
| Authors: | Heding, Tilde ; Knudtzen, Charlotte F. ; Bjerre, Mogens |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Markenführung | Brand management | Betriebswirtschaftslehre | Business economics | Theorie | Theory | Markenpolitik | Produktpolitik | Markenartikel | Management | 1985-2006 |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 267 S. Ill., graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Formerly CIP |
| ISBN: | 0-415-44326-1 ; 0-415-44327-X ; 978-0-415-44326-5 ; 978-0-415-44327-2 ; 978-0-203-99617-1 ; 978-0-203-99617-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003697390