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Bohm, Erica
Kotler, Philip
222
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213
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174
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2002 Annual meeting, July 28-31, Long Beach, CA
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Analysis of the Effects of a Healthy Dining Campaign on Sales of Healthy Menu Items
Patterson, Paul M.
;
Acharya, Ram N.
;
Schmitz, Troy G.
; …
-
Agricultural and Applied Economics Association - AAEA
-
2002
of a social
marketing
campaign in promoting the sale of healthy menu items. …
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