//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bojanek, Robert."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Preference and perception meas...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
HD28 .M414 no.1269-
1
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
1
Language
All
Undetermined
1
Author
All
Bojanek, Robert.
Silk, Alvin J.
95
Berndt, Ernst R.
47
Arzaghi, Mohammad
8
Davis, James C.
7
King, Charles
7
Klein, Lisa R.
7
Horsky, Sharon
6
Michael, Steven C.
6
Ketelhöhn, Niels
4
Montgomery, David B.
4
Urban, Glen L.
4
Davis, Harry L.
3
Zaragoza, Carlos E.
3
Bagozzi, Richard P.
2
Bonfrer, Andre
2
Choffray, Jean-Marie
2
Haines jr., George H.
2
Kalwani, Manohar U.
2
Lilien, Gary L.
2
Rao, Murlidhar
2
Davis, James Creese
1
Douglas, Susan P.
1
Geiger, Frank P.
1
III, Charles King
1
Kassarjian, Harold H.
1
King Iii, Charles
1
Kotler, Philip
1
Montgomery, David Bruce
1
Pearo, Lisa Klein
1
Roberts, John
1
Sappington, David
1
Sappington, David Edward Michael
1
Schmalensee, Richard.
1
Sommer, Goetz
1
Stern, Louis William
1
Stiglin, Marta M.
1
Stölzel, Albrecht
1
Wernerfelt, Birger
1
Wind, Yoram
1
more ...
less ...
Institution
All
Sloan School of Management, Massachusetts Institute of Technology (MIT)
1
Published in...
All
Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
1
Source
All
RePEc
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of scale and media mix on advertising agency costs
Schmalensee, Richard.
;
Silk, Alvin J.
;
Bojanek, Robert.
-
Sloan School of Management, Massachusetts Institute of …
-
1981
Persistent link: https://www.econbiz.de/10005574508
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->