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How do heuristics influence creative decisions at advertising agencies? : factors that affect managerial decision making when choosing ideas to show the client
West, Douglas C.; Christodoulides, George; Bonhomme, … - In: Journal of advertising research 58 (2018) 2, pp. 189-201
Persistent link: https://www.econbiz.de/10011884987
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Memo to marketers : quantitative evidence for change : how user-generated content really affects brands
Christodoulides, George; Jevons, Colin; Bonhomme, Jennifer - In: Journal of advertising research 52 (2012) 1, pp. 53-64
Persistent link: https://www.econbiz.de/10009548172
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Memo to Marketers: Quantitative Evidence for Change — How User-Generated Content Really Affects Brands
Christodoulides, George; Jevons, Colin; Bonhomme, Jennifer - In: Journal of advertising research 52 (2012) 1, pp. 53-65
Persistent link: https://www.econbiz.de/10009962924