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International journal of hospitality management
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ECONIS (ZBW)
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Impact of brand recognition and brand reputation on firm performance : US-based multinational restaurant companies' perspective
Koh, Yoon
;
Lee, Seoki
;
Boo, Soyoung
- In:
International journal of hospitality management
28
(
2009
)
4
,
pp. 620-630
Persistent link: https://www.econbiz.de/10003875880
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2
Does franchising help restaurant firm value?
Koh, Yoon
;
Lee, Seoki
;
Boo, Soyoung
- In:
International journal of hospitality management
28
(
2009
)
2
,
pp. 289-296
Persistent link: https://www.econbiz.de/10003827297
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