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This study analyzed the influence of demographic and behavioral characteristics on the likelihood of a consumer to read food advertisements in grocery brochures and the likelihood of a consumer to shop at more than one store to purchase advertised specials. Overall, 73% and 46% of respondents...
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The Jersey Fresh marketing program, one of the nation’s leading examples of state-sponsored agricultural marketing … demographic composition. The results may be especially encouraging to those developing marketing strategies for Jersey Fresh …
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was conducted by a private marketing company for the Puerto Rican ethnic group in 16 states of east-coast United States …
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