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Botha, Elsamari
Sørensen, Carsten
97
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Australasian marketing journal
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1
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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How to grow the sharing economy? : create prosumers!
Lang, Bodo
;
Botha, Elsamari
;
Robertson, Jeandri
; …
- In:
Australasian marketing journal
28
(
2020
)
3
,
pp. 58-66
Persistent link: https://www.econbiz.de/10012599953
Saved in:
2
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
3
Employee brand engagement on social media : managing optimism and commonality
Pitt, Christine S.
;
Botha, Elsamari
;
Ferreira, João J. M.
- In:
Business horizons
61
(
2018
)
4
,
pp. 635-642
Persistent link: https://www.econbiz.de/10011883636
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