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Strategic embeddedness of modularity in alliances: Innovation and performance implications

Bouncken, Ricarda B.; Pesch, Robin; Gudergan, Siegfried P. - In: Journal of Business Research 68 (2015) 7, pp. 1388-1394

This paper examines modular product structures in alliances. Results from a survey of 225 alliances show that modular product structures within alliances affect alliance firms' competitive performance. Product innovation performance, assessed as both speed to market and radical innovations and...

Persistent link: https://www.econbiz.de/10011264141

Capturing heterogeneity and PLS-SEM prediction ability : alliance governance and innovation

Ratzmann, Martin; Gudergan, Siegfried P.; Bouncken, … - In: Journal of business research : JBR 69 (2016) 10, pp. 4593-4603

Persistent link: https://www.econbiz.de/10011554713

Strategic embeddedness of modularity in alliances : innovation and performance implications

Bouncken, Ricarda B.; Pesch, Robin; Gudergan, Siegfried P. - In: Journal of business research : JBR 68 (2015) 7, pp. 1388-1394

Persistent link: https://www.econbiz.de/10011297957

Dynamic capabilities, internationalization and growth of small- and medium-sized enterprises : the roles of research and development intensity and collaborative intensity

Fredrich, Viktor; Gudergan, Siegfried; Bouncken, Ricarda B. - In: Management international review : MIR ; journal of … 62 (2022) 4, pp. 611-642

Persistent link: https://www.econbiz.de/10013454381

Alliance management and innovation under uncertainty

Bouncken, Ricarda B.; Fredrich, Viktor; Gudergan, Siegfried - In: Journal of management & organization : JMO 28 (2022) 3, pp. 540-563

Persistent link: https://www.econbiz.de/10013342935