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~person:"Bourdeau, Brian L."
~person:"Herrmann, Andreas"
~person:"Joireman, Jeff"
~person:"Liu, Richie L."
~subject:"Bibliometrics"
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Rebranding : review, conceptualization, and research propositions
Liu, Richie L.
;
Sprott, David E.
;
Joireman, Jeff
; …
- In:
Future-focused strategic marketing
,
(pp. 129-158)
.
2019
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