Rebranding : review, conceptualization, and research propositions
Richie L. Liu, David E. Sprott, Jeff Joireman and Eric R. Spangenberg
| Year of publication: |
2019
|
|---|---|
| Authors: | Liu, Richie L. ; Sprott, David E. ; Joireman, Jeff ; Spangenberg, Eric R. |
| Published in: |
Future-focused strategic marketing. - New York : Nova Science Publishers, ISBN 978-1-5361-6166-3. - 2019, p. 129-158
|
| Subject: | rebranding | brand strategy | rebranding conceptualization | rebranding framework | resource-based view | associative network theory | Markenführung | Brand management | Ressourcenorientierter Ansatz | Resource-based view | Markenimage | Brand image | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012165342