Bourreau, Marc; Maillard, Sisley; Moreau, François - 2014
In cultural markets, for books, music or movies, sales are concentrated on a small number of highly successful products … concentration. In this paper, we study whether, in the music industry, online promotion improves the visibility of “underdog …-generated content), artists’ online reputation (number of fans) and a free form of online consumption (music streaming), according to …