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Modellierungsansätze in der Warenkorbanalyse im Überblick

Boztuğ, Yasemin; Silberhorn, Nadja - In: Journal für Betriebswirtschaft : management review … 56 (2006) 2, pp. 105-128

Persistent link: https://www.econbiz.de/10003348224

Ansätze zur Warenkorbanalyse im Handel

Hildebrandt, Lutz; Boztuğ, Yasemin - In: Theoretische Fundierung und praktische Relevanz der …, (pp. 217-233). 2007

Persistent link: https://www.econbiz.de/10003468164

Testing the multinomial logit model

Bartels, Knut; Boztuğ, Yasemin; Müller, Marlene - 1999

Persistent link: https://www.econbiz.de/10009579175

Detecting price thresholds in choice models using a semi-parametric approach

Boztuğ, Yasemin; Hildebrandt, Lutz; Raman, Kalyan - In: OR spectrum : quantitative approaches in management 36 (2014) 1, pp. 187-207

Persistent link: https://www.econbiz.de/10010251255

Investigation of the stochastic utility maximization process of consumer brand choice by semiparametric modeling

Abe, Makoto; Boztuğ, Yasemin; Hildebrandt, Lutz - 2000

functions of the attributes for the competitive brands, whereas that of the MNL formulation is guided by the choice theory of …

Persistent link: https://www.econbiz.de/10009612039

Modeling joint purchases with a multivariate MNL approach

Boztuğ, Yasemin; Hildebrandt, Lutz - In: Schmalenbach business review : sbr 60 (2008) 4, pp. 400-422

Persistent link: https://www.econbiz.de/10003762306

Eine Simulation zum Test psychologischer Theorien der Preisbewertung

Boztuğ, Yasemin; Hildebrandt, Lutz - In: Quantitative Marketingforschung in Deutschland : …, (pp. 255-275). 2005

Persistent link: https://www.econbiz.de/10003289267

A market basket analysis conducted with a multivariate logit model

Boztuğ, Yasemin (contributor); … - 2005

The following research is guided by the hypothesis that products chosen on a shopping trip in a supermarket can indicate the preference interdependencies between different products or brands. The bundle chosen on the trip can be regarded as the result of a global utility function. More...

Persistent link: https://www.econbiz.de/10003049827

Die Analyse der Preiswirkung auf die Markenwahl : eine nichtparametrische Modellierung

Boztuğ, Yasemin - 2002 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001687352

The influence of inventory effects and reference points on the rate of consumption

Bell, David R.; Boztuğ, Yasemin - 2001

Persistent link: https://www.econbiz.de/10001629744