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Bradlow, Eric T
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Journal of marketing research : JMR
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Fusing Aggregate and Disaggregate Data with an Application to Multiplatform Media Consumption
McDonnell Feit, Eleanor
;
Wang, Pengyuan
;
Bradlow, Eric T
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 348-364
Persistent link: https://www.econbiz.de/10010129757
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