Brand attitudes and search engine queries
Year of publication: |
February 2017
|
---|---|
Authors: | Dotson, Jeffrey P. ; Fan, Ruixue Rachel ; Feit, Elea McDonnell ; Oldham, Jeffrey D. ; Yeh, Yi-Hsin |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 37.2017, p. 105-116
|
Subject: | Search engines | Brand search | Brand metrics | Recall | Recognition | Familiarity | Consideration | Purchase intent | Suchmaschine | Search engine | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Online-Marketing | Internet marketing | Markenartikel | Brand | Markenführung | Brand management |
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