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Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric T.; … - In: Journal of marketing 73 (2009) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
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Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric T.; … - In: Visual marketing : from attention to action ; …, (pp. 224-258). 2008
Persistent link: https://www.econbiz.de/10009260338
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Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric T.; … - 2007 - Rev.
Persistent link: https://www.econbiz.de/10003565246
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Testing theories of goal progress in online learning
Lu, Joy; Bradlow, Eric T.; Hutchinson, J. W. - In: Journal of marketing research 59 (2022) 1, pp. 35-60
Persistent link: https://www.econbiz.de/10012801802