Similar Search Results

No Space - New Blood and the Production of Brand Culture Colonies

Bradshaw, Alan; Mcdonagh, Pierre; Marshall, David - In: Journal of marketing management : MM 22 (2006) 5-6, pp. 579-600

Persistent link: https://www.econbiz.de/10007294940

Response to "Art versus Commerce as a Macromarketing Theme"

Bradshaw, Alan; Mcdonagh, Pierre; Marshall, David - In: Journal of macromarketing : examining the interactions … 26 (2006) 1, pp. 81-83

Persistent link: https://www.econbiz.de/10007222463

The Institutional Foundations of Materialism in Western Societies: A Conceptualization and Empirical Test

Kilbourne, William E.; Dorsch, Michael J.; Mcdonagh, Pierre - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 259-278

Persistent link: https://www.econbiz.de/10008300821

"Don't forget the fruit gums, chum" : marketing under erasure and renewal

Patterson, Anthony; Bradshaw, Alan; Brown, Stephen - In: Marketing theory 8 (2008) 4, pp. 449-463

Persistent link: https://www.econbiz.de/10003793797

"Don't forget the fruit gums, chum" : marketing under erasure and renewal

Patterson, Anthony; Bradshaw, Alan; Brown, Stephen - In: Marketing theory 8 (2008) 4, pp. 449-463

Persistent link: https://www.econbiz.de/10009870690

Scholars who stare at goats: The collaborative circle cycle in creative consumer research

Bradshaw, Alan; Brown, Stephen - In: European journal of marketing : EJM 42 (2008) 11, pp. 1396

Persistent link: https://www.econbiz.de/10008136387

Scholars who stare at goats

Bradshaw, Alan; Brown, Stephen - In: European Journal of Marketing 42 (2008) 11/12, pp. 1396-1414

Purpose – Collaboration is the norm in marketing and consumer research, yet the dynamics of academic cooperation are poorly understood. The aim of this paper is to probe the sociology of collaboration within marketing scholarship by means of a detailed case study of the seminal consumer...

Persistent link: https://www.econbiz.de/10014722535