Dark marketing: ghost in the machine or skeleton in the cupboard?
Year of publication: |
2012
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Authors: | Brown, Stephen ; McDonagh, Pierre ; Shultz, Clifford |
Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bradford : Emerald, ISSN 0955-534X, ZDB-ID 10492549. - Vol. 24.2012, 3 (27.4.), p. 196-216
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