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~person:"Brakus, J. Joško"
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Brakus, J. Joško
Schmitt, Bernd
99
Schmitt, Bernd H.
39
Zhang, Shi
19
Zarantonello, Lia
17
Schmitt, Bernd Herbert
9
Dennis, Charles
8
Alamanos, Eleftherios
6
Meyer, Anton
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Dubé, Laurette
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Jedidi, Kamel
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Journal of business research : JBR
3
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Advanced technologies management for retailing : frameworks and cases
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Handbook on brand and experience management
1
Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
17
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1
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Saved in:
2
The beach, the bikini, and the best buy : replies to Dunn and Weidman, and to Schmitt, Brakus, and Zarantonello
Gilovich, Thomas
;
Kumar, Amit
;
Jampol, Lily
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 179-184
Persistent link: https://www.econbiz.de/10010485525
Saved in:
3
From experiential psychology to consumer experience
Schmitt, Bernd
;
Brakus, J. Joško
;
Zarantonello, Lia
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 166-171
Persistent link: https://www.econbiz.de/10010485534
Saved in:
4
Consumption ideology
Schmitt, Bernd
;
Brakus, J. Joško
;
Biraglia, Alessandro
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10013253556
Saved in:
5
Experiences and happiness : the role of gender
Brakus, J. Joško
;
Chen, Weifeng
;
Schmitt, Bernd
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1646-1659
Persistent link: https://www.econbiz.de/10013280182
Saved in:
6
Brand experience : managerial applications of a new consumer psychology concept
Brakus, J. Joško
;
Schmitt, Bernd
;
Zarantonello, Lia
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 159-180)
.
2012
Persistent link: https://www.econbiz.de/10009349524
Saved in:
7
Embodied cognition, affordances and mind modularity : using cognitive science to present a theory of consumer experiences
Brakus, J. Joško
- In:
Handbook on brand and experience management
,
(pp. 144-160)
.
2008
Persistent link: https://www.econbiz.de/10003788996
Saved in:
8
Adoption of new and really new products: the effects of self-regulation systems and risk salience
Herzenstein, Michal
;
Posavac, Steven S.
;
Brakus, J. Joško
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 251-260
Persistent link: https://www.econbiz.de/10003486916
Saved in:
9
Focus induced tunnel vision in managerial judgment and decision making : the peril and the antidote
Posavac, Steven S.
;
Kardes, Frank R.
;
Brakus, J. Joško
- In:
Organizational behavior and human decision processes : …
113
(
2010
)
2
,
pp. 102-111
Persistent link: https://www.econbiz.de/10008668742
Saved in:
10
The mediating effects of perception and emotion : digital signage in mall atmospherics
Dennis, Charles
;
Newman, Andrew J.
;
Michon, Richard
; …
- In:
Journal of retailing and consumer services
17
(
2010
)
3
,
pp. 205-215
Persistent link: https://www.econbiz.de/10003978367
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