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Persistent link: https://www.econbiz.de/10010253037
A framework for developing marketing category management decision support systems (DSS) based upon the Bayesian Vector Autoregressive (BVAR) model is extended. Since the BVAR model is vulnerable to permanent and temporary shifts in purchasing patterns over time, a form that can correct for the...
Persistent link: https://www.econbiz.de/10009448786
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