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Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if the product will be successful on the market after launch. Hence, companies are interested in knowing and measuring the critical success drivers within the development...
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Corporate innovation management geared to long-term success calls for a strategy to grow innovations into a substantial … opening their innovation processes to external actors, particularly customers. The method of integrating lead users is … trend, high expected benefits, user expertise and motivation, extreme user needs as well as opinion leadership and an online …
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