The search for innovative partners in co-creation : identifying lead users in social media through netnography and crowdsourcing
Year of publication: |
2015
|
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Authors: | Brem, Alexander ; Bilgram, Volker |
Published in: |
Journal of engineering and technology management : JET-M. - Amsterdam [u.a.] : Elsevier, ISSN 0923-4748, ZDB-ID 1027164-8. - Vol. 37.2015, p. 40-51
|
Subject: | Lead user | Social media | Netnography | Crowdsourcing | User innovation | Social Web | Social web | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Gerechtigkeit | Justice | Produktentwicklung | New product development | Innovation | Mediennutzung | Media usage |
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