Similar Search Results

How can the lean startup approach improve the innovation process of established companies? : an experimental approach

Scheuenstuhl, Felix; Bican, Peter; Brem, Alexander - In: International journal of innovation management 25 (2021) 3, pp. 2150029-1-2150029-38

Persistent link: https://www.econbiz.de/10012593349

Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation

Brem, Alexander (contributor) - 2015

Persistent link: https://www.econbiz.de/10011296426

Adoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation

Brem, Alexander - 2015

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies,...

Persistent link: https://www.econbiz.de/10012402077

Creativity and routine : conceptual considerations on managing organisational ambidexterity in entrepreneurial ventures

Brem, Alexander - In: International journal of entrepreneurship and … 21 (2017) 3, pp. 261-273

Persistent link: https://www.econbiz.de/10011737674

Digital innovation and urbanisation of entrepreneurial ecosystems

Nylund, Petra A.; Brem, Alexander; Hernández, Xavier … - In: International journal of entrepreneurial venturing : IJEV 14 (2022) 6, pp. 664-680

Persistent link: https://www.econbiz.de/10014310537

Technology entrepreneurship, innovation and intrapreneurship : managing entrepreneurial activities in technology-intensive environments

Brem, Alexander; Borchardt, Jens - In: Handbook of research on techno-entrepreneurship : how …, (pp. 17-38). 2013

Persistent link: https://www.econbiz.de/10010257490

How crowdfunding platforms change the nature of user innovation : from problem solving to entrepreneurship

Brem, Alexander; Bilgram, Volker; Marchuk, Anna - In: Technological forecasting & social change : an … 144 (2019), pp. 348-360

Persistent link: https://www.econbiz.de/10012133938

The Boundaries of Innovation and Entrepreneurship : Conceptual Background and Essays on Selected Theoretical and Empirical Aspects

Brem, Alexander (contributor) - 2008

innovation and entrepreneurship. Based on a process-oriented innovation-entrepreneurship framework, the author investigates the …Foreword Both academic fields, innovation management and entrepreneurship, have been developed over years quite … eye', they can be interpreted as essential parts of an holistic macro-model of innovation and entrepreneurship. This model …

Persistent link: https://www.econbiz.de/10013521041

The boundaries of innovation and entrepreneurship : conceptual background and essays on selected theoretical an empirical aspects

Brem, Alexander - 2008 - 1. ed.

Persistent link: https://www.econbiz.de/10003591396

Boundaries of Innovation and Entrepreneurship : Conceptual Background and Essays on Selected Theoretical and Empirical Aspects

Brem, Alexander - 2008

Preliminary -- Introduction -- From Innovation to Entrepreneurship - A Processoriented Framework -- Pull vs. Push …

Persistent link: https://www.econbiz.de/10012689657